COURSES OFFERED...

Graduate & Undergraduate Courses
Marketing Management PDF Print E-mail

 

West Wimbledon College offers a range of affordable, flexible and progressive Marketing Management qualifications from Diploma level 4 to 6.

 

Marketing is an important function that brings companies and clients closer together. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.

 

Why study the Marketing Management programme?

The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.

 

Career Opportunities

The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.

 

  • Diploma in Marketing Management - Marketing or Business Development Assistant
  • Higher Diploma in Marketing Management– Assistant Marketing or Assistant Business Development Manager
  • Graduate Diploma in Marketing Management – Marketing or Business Development Manager

 

There are three levels of qualification available on the Marketing Management programme - Level 4 Diploma, Level 5 Higher Diploma and Level 6 Graduate Diploma as shown in the table below. ABE has also developed the Extended Diploma in Marketing Management, comprising 13 units in one stand-alone qualification. It is accredited by Ofqual as a Level 6 qualification. The programme can still be taken as two separate qualifications at Levels 5 and 6.

 

Below is a listing of the Marketing Management levels and their respective units.

 

Level 4 Diploma

 

Compulsory units

  • Introduction to Business
  • Introduction to Marketing
  • Introduction to Quantitative Methods
  • Introduction to Business Communication

 

Duration: 1 year

Fees: £4500

ABE Registration fees: £25

Examination fee per unit: £30

 

 

Level 5 Higher Diploma*

 

Compulsory units

  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems

 

Optional units (choose two from)

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

Duration: 1 year

Fees: £5000

ABE Registration fees: £25

Examination fee per unit: £40

 

 

Level 6 Graduate Diploma*

 

Compulsory units

  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

 

Optional units (choose one from)

  • Corporate Strategy and Planning
  • Project Management

 

Duration: 1 year

Fees: £5500

ABE Registration fees: £30

Examination fee per unit: £45

 

 

Level 6 Extended Diploma

 

Compulsory units

  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems
  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

 

Optional units (choose two from)

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

 

(and one unit from)

  • Corporate Strategy and Planning
  • Project Management

 

Duration: 1 year

Fees: £10,500

ABE Registration fees: £30

Examination fee per unit: £40 or £45 per unit (refer to exam form)
 
Graduate Diploma in Hospitality and Tourism Management PDF Print E-mail

 

Designed as a 360 credit qualification which can lead to postgraduate and Masters level studies. Students will attend a course of study of not less than 1800 contact hours with additional private study required over and above this figure. All units are assessed either by an examination or an assignment. All assignments and examinations are marked and/or moderated by CTH. Please note CTH Diploma and Advanced Diploma students may get credit entry to the relevant level of the graduate Diploma.

 

Admission requirements;

Students must have completed formal secondary education and have at least English IELTS 5.0 level or an approved equivalent.(watch this space for more details).

 

Syllabus Overview

 

Stage 1

Mandatory Units
  • Understanding the Global Hospitality and Tourism Industries
  • Travel & Tourism Operations
  • Hospitality Operations
  • The Financial Aspects of Hospitality and Tourism Businesses.
  • Building customer relationships in Hospitality & Tourism

 

Stage 2

Mandatory Units
  • Decision Making for Hospitality & Tourism Managers
  • Strategic Management for Hospitality & Tourism
  • Human Resource Management for Hospitality & Tourism
  • Sustainable Tourism Management
  • Hospitality Operations Management

 

Stage 3

Mandatory Units
  • Emerging Issues in the Tourism Industry
  • Strategic Impact of the Business Environment

 

Plus two from options below:
  • Business Strategy for Hospitality and Tourism
  • Managing Events for Hospitality & Tourism
  • Resource Management in Hospitality & Tourism
  • Developing Marketing Strategies for Hospitality and Tourism
 
Management of Information Systems Pathway PDF Print E-mail

 

Information is crucial to running a successful business. Technology now provides a range of information systems, and so a modern manager needs to understand the way they can be used to develop and control the business.

 

Companies now seek business professionals who are comfortable using a range of IT applications, and can communicate confidently with their IT colleagues. Holders of our Business Information Systems qualifications have a firm grounding in key IT and business skills that enable them to build bridges between technology and business practice.

 

The Association of Business Executives (ABE) now offers a Management of Information Systems (MIS) pathway within the Business Management programme. The new pathway system allows greater flexibility for students who now have the option to achieve additional qualifications. The MIS pathway contains three levels of Ofqual accredited qualifications to improve your information management knowledge and skills. The Diploma in MIS starts at level 4, and enables you to progress through the Higher Diploma at level 5, up to the Graduate Diploma at level 6. You can study at one of more than 500 colleges worldwide who between them offer a range of flexible study options.

 

Below is a listing of the various Management Information Systems Pathway levels and their respective units

 

Diploma - Level 4

Introduction to Business
Introduction to Business Communication
Introduction to Quantitative Methods
Introduction to Management Information Systems

 

Duration:1 year

Fees:

Home:£4000

International:£4500

ABE Registration fees: £25

Examination fee per unit: £30

 

 

Higher Diploma - Level 5

 

6 compulsory units:

Organisational Behaviour
Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment

 

Plus 2 optional units from:

Managing the Customer Relationship
Information Systems Applications for Business
Information Systems Development

 

Duration:1 year

Fees:

Home:£4500

International:£5000

ABE Registration fees: £25

Examination fee per unit: £40

 

 

Graduate Diploma - Level 6

Corporate Strategy and Planning
International Business Case Study
Managing in Organisations
Information Systems for Strategic Management
Project Management

 

Duration:1 year

Fees:

Home:£5000

International:£5500

ABE Registration fees: £30

Examination fee per unit: £45

 

 

Graduate Integrated Diploma - Level 6

 

11 compulsory units:

Organisational Behaviour

Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment
Corporate Strategy and Planning
International Business Case Study
Managing in Organisations
Information Systems for Strategic Management
Project Management

 

Plus 2 optional units from:

Managing the Customer Relationship
Information Systems Applications for Business
Information Systems Development

 

Duration:2 years

Fees:

Home:£9,500

International:£10,500

ABE Registration fees: £30

Examination fee per unit: £40 or £45 per unit (refer to exam form)
 
Financial Management Pathway PDF Print E-mail

 

All businesses need to manage their finances correctly in order to ensure their stability and their potential for future growth. Knowledge of finance is one of the core skills of running a profitable operation and is integral to all areas of the business.

 

The Association of Business Executives (ABE) now offers a Financial Management (FM) pathway within the Business Management programme. The new pathway system allows greater flexibility for students who now have the option to complete multiple qualifications simultaneously. The FM pathway contains three levels of Ofqual accredited qualifications to improve your financial management knowledge and skills. The Diploma in FM starts at level 4, and enables you to progress through the Higher Diploma at level 5, up to the Graduate Diploma at level 6. You can study at one of more than 500 colleges worldwide who between them offer a range of flexible study options

 

Below is a listing of the various Financial Management Pathway levels and their respective units

 

Diploma - Level 4

Introduction to Business
Introduction to Business Communication
Introduction to Quantitative Methods
Accounting for Financial Managers

 

Duration:1 year

Fees:

Home:£4000

International:£4500

ABE Registration fees: £25

Examination fee per unit: £30

 

 

Higher Diploma - Level 5

Organisational Behaviour
Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment
Managerial Accounting
Systems Management and Internal Financial Controls

 

Duration:1 year

Fees:

Home:£4500

International:£5000

ABE Registration fees: £25

Examination fee per unit: £40

 

 

Graduate Diploma - Level 6

Corporate Strategy and Planning
International Business Case Study
Managing in Organisations
International Business Finance and Planning
Corporate Finance

 

Duration:1 year

Fees:

Home:£5000

International:£5500

ABE Registration fees: £30

Examination fee per unit: £45

 

 

Graduate Integrated Diploma - Level 6

Organisational Behaviour

Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment
Managerial Accounting
Systems Management and Internal Financial Controls
Corporate Strategy and Planning
International Business Case Study
Managing in Organisations
International Business Finance and Planning
Corporate Finance

 

Duration:2 years

Fees:

Home:£9,500

International:£10,500

ABE Registration fees: £30

Examination fee per unit: £40 or £45 per unit (refer to exam form)
 
Business Management PDF Print E-mail

 

Successful organisations, whether large or small, are well managed. The development of management skills within an organisation is an essential part of continued business growth.

The Business Management programme (BM) offered by ABE is accredited by Ofqual. The four levels of the BM programme examine many areas of business and management, from marketing to economics and accounting. The Diploma in Business Management starts at level 4, and enables you to progress through the Higher Diploma at level 5, up to the Graduate Diploma at level 6 (and beyond that to ABE’s level 7 Diploma).

 

Below is a listing of the various Business Management Pathway levels and their respective units

 

Diploma - Level 4

Introduction to Business
Introduction to Business Communication
Introduction to Quantitative Methods
Introduction to Accounting

 

Duration:1 year

Fees:

Home:£4000

International:£4500

ABE Registration fees: £25

Examination fee per unit: £30

 

 

Higher Diploma - Level 5

6 compulsory units:

Organisational Behaviour
Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment

Plus 2 optional units from:

Managing the Customer Relationship
Economics for Business
Principles of Business Law
Entrepreneurship and Business Development
Managerial Accounting

 

Duration:1 year

Fees:

Home:£4500

International: £5000

ABE Registration fees: £25

Examination fee per unit: £40

 

 

Graduate Diploma - Level 6

3 compulsory units:

Corporate Strategy and Planning
International Business Case Study
Managing in Organisations

Plus 2 optional units from:

Strategic Human Resource Management
Strategic Marketing Management
Project Management
Corporate Finance

 

Duration:1 year

Fees:

Home:£5000

International:£ 5500

ABE Registration fees: £30

Examination fee per unit: £45

 

 

Graduate Integrated Diploma - Level 6

9 compulsory units:

Organisational Behaviour
Financial Accounting
Human Resource Management
Marketing Policy, Planning and Communication
Quantitative Methods for Business Management
The Business Environment
Corporate Strategy and Planning
International Business Case Study
Managing in Organisations

Plus 2 optional units from:

Managing the Customer Relationship
Economics for Business
Principles of Business Law
Entrepreneurship and Business Development
Managerial Accounting

Plus 2 optional units from:

Strategic Human Resource Management
Strategic Marketing Management
Project Management
Corporate Finance

 

Duration:2 years

Fees:

Home:£9,500

International:£10,500

ABE Registration fees: £30

Examination fee per unit:£40 or £45 per unit ( refer to exam form)
 
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